La investigación a distancia si conecta sentimientos

The much-mentioned new reality is a factorial scenario that is here to stay and that has posed a large number of challenges in all organizations and in all industries worldwide. The adaptation to carry out online studies that, in both orthodox and traditional ways, were carried out in person, was a great challenge for the research industry.

Virtual Group Sessions

For more than a year since the pandemic began, we have carried out several studies using various methodologies migrating to virtuality. However, although ACSI Research was already carrying out remote research, the group sessions had the inherent characteristic of being in person due to the contact, connection and sensitivity required by the moderator and the study.

The above, because a group session is a qualitative methodology that allows obtaining in-depth information on a particular topic and that participants openly express their opinion and feelings regarding what they are asked. This research technique groups a group of between 8 and 12 people at a table, accompanied and guided by a moderator who has various skills in both observation and obtaining information. Therefore, having 13 people in the same space (table) during the most critical moments of the pandemic was not possible. Added to the observation space for clients in the Gesell Chamber, which is a closed place.

The premise was that through a remote group session, carried out on a digital platform, it would not be possible to transmit feelings or detect insights in the same way due to the lack of closeness that could limit trust and understanding. possibility for the participants to talk openly about the topic, as well as to connect emotions between themselves. Another important challenge that arose was for the moderator, that by losing the physical interaction he could not have the same possibility of controlling the group.

The premise was that through a remote group session, carried out on a digital platform, it would not be possible to transmit feelings or detect insights in the same way due to the lack of closeness that could limit trust and understanding. possibility for the participants to talk openly about the topic, as well as to connect emotions between themselves. Another important challenge that arose was for the moderator, that by losing the physical interaction he could not have the same possibility of controlling the group.

Breaking paradigms

One of the public study group sessions that ACSI Research held virtually was with Mexican mothers where topics were discussed about what it means for them to be mothers, how they have experienced the pandemic situation in confinement, and the legacy they want. leave your children. An extremely interesting investigation that, in addition to providing relevant data to understand the feelings and perceptions of mothers in such a challenging context for them, was able to demonstrate that emotions are transmitted from a distance and that they connect feelings and hearts.

In this specific session I was the moderator due to my personal taste for the methodology, the differentiating experience of carrying it out virtually versus my experiences carried out in person. Likewise, the topic was extremely interesting to me, being a challenging but extremely rewarding moderation and great learning.

Overflow of Emotions

The results of this group session were greatly enriching and I will share some more relevant points with you.

Crying is transmitted from a distance

The Mexican mothers at these moments showed that their emotions were on the surface, it was revealing how from the moment they were asking the questions there were already tears in their eyes, and at the moment of answering them their voice immediately began to break and crying arose in together with his words.

At the moment in which the mother spoke accompanied by her immense feeling and crying, the transmission of the emotion broke the physical barriers, leading the other members of the group to cry, who managed to connect with what the other members mentioned and so on. A group session full of empathy and overflow of emotions, our participants expressed their deepest feelings to us.

When asked what it means to be mothers? They responded forcefully and with great feeling that it is the most important thing in their life as well as their priority and even their reason for existing, with phrases like:

“For me it has represented something that since I was a child I felt that this was the purpose for which I was created”

“The best thing that has happened to me is having children, they came to complement my existence”

“I thank life for the infinite gift of being a mother, it is an enormous blessing.”

“It is the purest love one can have.”

Being a mother in a Pandemic

In the context of the pandemic, mothers have experienced anguish and fear, as well as the great increase in responsibilities and activities simultaneously at home with their children.

“I am very afraid that something will happen to me and that my health will be affected and that I will not be able to take care of my daughter.”

“It has affected many women to be at work all day, doing housework, food, children, it is something that has definitely changed our lives”

However, it has also been rewarding and has represented family unity, increasing coexistence, as well as valuing time with children.

“We have lived together more and, thank God, we have united more as a family”

“We have lived together more and, thank God, we have united more as a family”

“We are more together, we have talked more and for me it has been very gratifying, and definitely the world we are going to return to is a very different world, we were running very fast”

The legacy as mothers

“You have to give them the wings to fly and the root to return”

Definitely one of the most challenging questions during the group session, since since it was being asked the plain between them began. Thinking about what they leave a legacy to their children means finding themselves faced with the scene of their absence and the significance they left in their path with the people they love most. Mothers agree on love, independence and the strength to face life.

“I always tell them that I love them strong, independent, that they will always have me for whatever they need, but it is their life, they have to live it happily and respectfully”

“I would leave him the legacy of study, work, effort because life is not easy, the fight to achieve our goals.”

“You give them the tools with love so that they can move forward independently”

“Leave him the legacy of love, when a child feels loved and happy, he will have a good heart and will act”

“Kind human beings with a lot of love first for themselves, who look in the mirror and feel very proud and by being happy, knowing themselves, being self-sufficient, they can move forward and break down the barriers that are presented to them”

A study full of learning in various aspects that ACSI Research wants to share both for the professional and methodology part and for the human and emotional part. The experience was extremely satisfactory and there is the conviction that mothers who can read these results will feel identified with what was expressed, and will know that they share many opinions and feelings among Mexican mothers.